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Why the esports audience is set to surge — and how brands can take advantage of increased fans and viewership


This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here.

esports audience 2 1BI Intelligence

Esports, which is short for electronic sports, refers to competitive video gaming watched by spectators. Esports are not as mainstream as traditional sports in the US, but the number of esports fans globally is still sizable. The worldwide esports audience reached 335 million in 2017, according to Newzoo. 

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SEE ALSO: The eSports competitive video gaming market continues to grow revenues & attract investors

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